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Values of Traditional Baby Carrier in Indonesia Image
Conference paper

Values of Traditional Baby Carrier in Indonesia

Analysis of Institut Ruangrupa’s Alternative Art Education During 2015\u002D2018 Image
Conference paper

Analysis of Institut Ruangrupa’s Alternative Art Education During 2015-2018

Study of the Bauhaus Ideas “bauen” in Periods of Walter Gropius, Hannes Meyer, and Mies van der Rohe Image
Conference paper

Study of the Bauhaus Ideas “bauen” in Periods of Walter Gropius, Hannes Meyer, and Mies van der Rohe

Values of Traditional Baby Carrier in Indonesia Image
Values of Traditional Baby Carrier in Indonesia Image
Conference paper

Values of Traditional Baby Carrier in Indonesia

Analysis of Institut Ruangrupa’s Alternative Art Education During 2015\u002D2018 Image
Analysis of Institut Ruangrupa’s Alternative Art Education During 2015\u002D2018 Image
Conference paper

Analysis of Institut Ruangrupa’s Alternative Art Education During 2015-2018

Study of the Bauhaus Ideas “bauen” in Periods of Walter Gropius, Hannes Meyer, and Mies van der Rohe Image
Study of the Bauhaus Ideas “bauen” in Periods of Walter Gropius, Hannes Meyer, and Mies van der Rohe Image
Conference paper

Study of the Bauhaus Ideas “bauen” in Periods of Walter Gropius, Hannes Meyer, and Mies van der Rohe

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Representation Of Hallyu Culture and Indonesian Culture on The Use Of Brand Ambassador of Tokopedia and Shopee Image
Conference paper

Representation Of Hallyu Culture and Indonesian Culture on The Use Of Brand Ambassador of Tokopedia and Shopee

Tokopedia comes with a new campaign that uses the brand ambassador for K-Pop stars like BTS, utilizing the Hallyu cultural phenomenon that is invading Indonesia lately. Shopee tried to compete with this by choosing Didi Kempot as their latest brand ambassador. From this phenomenon, not only a battle between brands but also cultural battles. Therefore this study aims to analyze how these cultures are represented through the use of brand ambassadors. Tis research uses literature studies and documentation. Ten the data obtained were analyzed using the theory of semiotics, advertising, and cultural perception. Te analysis shows that the representation of Hallyu culture and Indonesian culture is presented through the figure of a brand ambassador. Te results of this study are useful for practitioners and academics engaged in the world of advertising. Keywords: Advertising; Brand Ambassador; Culture; Hallyu; E-commerce
Visual Communication Design Role in City Branding: Evaluation of City Brand Logo Designing Method in Indonesia Image
Conference paper

Visual Communication Design Role in City Branding: Evaluation of City Brand Logo Designing Method in Indonesia

The design process of city brand logo often become an exclusive program for executives, thus exclude society as its main stakeholders. Nevertheless, the public involvement through logo competition tend to resulting unprofessional result. Fundamentally, some cities still assume that city branding is as merely logo making. Trough case study method, this research aims to map and evaluate the city brand logo design models. City of objects include Semarang, Jakarta, and Yogyakarta. The paper concludes three methods of designing city brand logo based on the involved dominant actors: (1) via competition, (2) via professional collaboration, (3) via collaboration of government-expert-society. The evaluation reveals that the competition method has weaknesses such as society dysfunction as designer, also the subjective, unprofessional, and incomplete brand identity. On the other hand, even design experts had fill in their role in design process, professional collaboration method is assumed to lack of public participation. Society involvement is limited to informant during early research and being subsided in the making of brand identities. Just as the competition method, collaboration of three actors is judged to be an inefective method in involving local society. Keywords: brand identity; city branding; city brand logo; logo competition; logo design; public participation.
Portrait of Dutch East Indies Everyday Life in Woodbury \u0026  Page’s Photographic Works Image
Conference paper

Portrait of Dutch East Indies Everyday Life in Woodbury & Page’s Photographic Works

Interrupting Colors: Reading the Visual Culture of Urban Indonesia through its Revitalized Rainbow Slums (Case  Study: Malang) Image
Conference paper

Interrupting Colors: Reading the Visual Culture of Urban Indonesia through its Revitalized Rainbow Slums (Case Study: Malang)

Artist Collectives in The Post\u002D1998 Indonesia:  Resurgence, or a Turn (?) Image
Conference paper

Artist Collectives in The Post-1998 Indonesia: Resurgence, or a Turn (?)

Portrait of Dutch East Indies Everyday Life in Woodbury \u0026  Page’s Photographic Works Image
Portrait of Dutch East Indies Everyday Life in Woodbury \u0026  Page’s Photographic Works Image
Conference paper

Portrait of Dutch East Indies Everyday Life in Woodbury & Page’s Photographic Works

Interrupting Colors: Reading the Visual Culture of Urban Indonesia through its Revitalized Rainbow Slums (Case  Study: Malang) Image
Interrupting Colors: Reading the Visual Culture of Urban Indonesia through its Revitalized Rainbow Slums (Case  Study: Malang) Image
Conference paper

Interrupting Colors: Reading the Visual Culture of Urban Indonesia through its Revitalized Rainbow Slums (Case Study: Malang)

Artist Collectives in The Post\u002D1998 Indonesia:  Resurgence, or a Turn (?) Image
Artist Collectives in The Post\u002D1998 Indonesia:  Resurgence, or a Turn (?) Image
Conference paper

Artist Collectives in The Post-1998 Indonesia: Resurgence, or a Turn (?)

Analysis of the Japanese Culture Influence in the Visualization of Djawa Hokokai Batik Image
Analysis of the Japanese Culture Influence in the Visualization of Djawa Hokokai Batik Image
Conference paper

Analysis of the Japanese Culture Influence in the Visualization of Djawa Hokokai Batik

The Role of Light in The Worship Space In Culture  and Religion Context Image
The Role of Light in The Worship Space In Culture  and Religion Context Image
Conference paper

The Role of Light in The Worship Space In Culture and Religion Context

The Uniqueness of East and West Visual Aesthetic Elements in Pattern of the Indonesian “Batik Kompeni” as Cirebon  Contemporary Batik Art Creations Image
The Uniqueness of East and West Visual Aesthetic Elements in Pattern of the Indonesian “Batik Kompeni” as Cirebon  Contemporary Batik Art Creations Image
Conference paper

The Uniqueness of East and West Visual Aesthetic Elements in Pattern of the Indonesian “Batik Kompeni” as Cirebon Contemporary Batik Art Creations

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Indonesian Cultural Design Concept:  Analysis on Association of Indonesians’ Design Perception  and Culture Image
Conference paper

Indonesian Cultural Design Concept: Analysis on Association of Indonesians’ Design Perception and Culture

Culture and design are two concepts that established as strongly associated. Tis study focused on the perception of culture and design, in particular Indonesian culture and design. Te study was conducted as frst part of research regarding Indonesian cultural design perception. As a country with vast cultural capital, Indonesian culture possessed great potential to be the source of inspiration in developing design. Conversely, Indonesian population is a potential market that should be understood in developing design in potential market. Tis study employed the theory of cultural schemata to understand the association of culture and design for Indonesians’ respondent. A word association experiment was conducted to understand the strength of association of the perception of Indonesian culture and design. Te word association data was analyzed with regression analysis method. It was found that the association of the concepts of Indonesian culture and design are indeed statistically strong. Tis study also found descriptive of Indonesian cultural design characteristics in form of strongly shared word associations of Indonesian culture and design. Te shared word associations contribute in understanding on how Indonesian cultural design was perceived, thus valuable to develop culture-inspired design. Keywords: association, culture, design, Indonesian, schemata
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The Impossibility of Art History in Indonesia

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