Analisis Pengaruh Kualitas Informasi Dan Kredibilitas Sumber Terhadap Kegunaan Informasi Dan Dampaknya Pada Adopsi Informasi (Studi Pada Masyarakat Pengikut Akun Twitter Resmi Ikaskus)
August 28, 2015
Aryo Rachmadhani Pratama Soenarno

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Analisis Pengaruh Kualitas Informasi Dan Kredibilitas Sumber Terhadap Kegunaan Informasi Dan Dampaknya Pada Adopsi Informasi (Studi Pada Masyarakat Pengikut Akun Twitter Resmi Ikaskus) Image
Abstract

This study aims to determine the influence of the information quality and the sources credibility to the information utility and its impact on adoption of information. The type of this research is explanatory research with a quantitative approach. This research was conducted online on Twitter to the followers of iKaskus. Slovin formula was used as the sampling method and path analysis was used as the data analysis method. Based on the path analysis, it is found that all variables have influences. Information Quality significantly affects the Usefulness of Information with 0,0003 probabilities, while Sources Credibility significantly affects the Information Utility with 0,000 probability. Information Quality significantly affects the Adoption of Information with 0,006 probabilities, but Sources Credibility does not significantly affect the Adoption of Information with 0,065 probabilities. Last, Information Utility significantly affects Adoption of Information with 0,000 probability. Information Quality has 0,294 direct effects and 0,443 indirect effects to Adoption of Information. While Sources Credibility has 0,209 direct effects and 0,461 indirect effects to Adoption of Information.

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  • Eye Icon 688 views
  • Download Icon 2932 downloads
Metrics Icon 688 views  //  2932 downloads