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Semiotics Analysis of Cibuntu Tourism Village Logo Image
Conference paper

Semiotics Analysis of Cibuntu Tourism Village Logo

Comparison of Snapper Scales as Embellishment in Couture Image
Comparison of Snapper Scales as Embellishment in Couture Image

Comparison of Snapper Scales as Embellishment in Couture

Sriwedari Wayang Wong Performance as Custodian of Javanese Culture Image
Sriwedari Wayang Wong Performance as Custodian of Javanese Culture Image

Sriwedari Wayang Wong Performance as Custodian of Javanese Culture

Innovation through Design Strategy:  Case Study of SMEs in Bandung Image
Innovation through Design Strategy:  Case Study of SMEs in Bandung Image

Innovation through Design Strategy: Case Study of SMEs in Bandung

Aceh Unique Souvenir Design Image
Conference paper

Aceh Unique Souvenir Design

MURAL AND GRAFITTI APPLICATION ON HOSTEL INTERIOR DESIGN Image
Conference paper

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Tagline in Advertisement Digital Era  Case Study of #adaaqua Advertising Campaign Image
Conference paper

Tagline in Advertisement Digital Era Case Study of #adaaqua Advertising Campaign

Advertising as an object of creative human results persists by convincing itself in the form of new media, including digital media (internet). The potential of digital media (internet) which reaches 143.26 million people in Indonesia (APJII data for February 2018), is considered as the most effective media at present (dailysocial.id). One of them is the producer of Aqua mineral beverage products, which launched the #adaAqua promotional series in the form of advertisements, was quite varied. Aqua ads use a hash sign (#) and the short phrase "adaaqua", is one form of digital products that is present in the internet. The use of hashtag #adaaqua is also part of the brand rejuvenation, the target is focus on teenagers and young people, who have quite high daily activities. This research analyzed #adaaqua's as an Ads, visually and verbally in its advertising campaign, so that its categorization can be used in an advertisement design. The qualitative method was used by studying case studies, that focuses on Aqua ads that use the hashtag #adaaqua to find the meaning and the categorization. General hashtag conclusions were followed by short phrases or sentences in advertisements that can be accepted as replies to taglines, slogans or jargon. But to determine whether it is tagline, slogan or jargon, must contain the contents and meaning of the words as well as old words used for advertising campaigns. Keywords: Advertising, Copywriting, Tagline, Digital Media
Implementing Zero Waste Fashion in Apparel Design Image
Conference paper

Implementing Zero Waste Fashion in Apparel Design

The fashion industry is one of the largest contributors to the economy in Indonesia. However, this industry is the producers of both pre-production and post-production waste in large quantities causing environmental pollution. To meet the needs of consumers for fashion products, this industry actively design or renewing the design of apparel, resulting fabric waste from production in significant quantities during the process. Currently, there are varying viewpoints from practitioners and academics who argue that in order to reduce waste, the effort will be optimized when done during the pattern making and cutting process. Since the year 2008, the concept of zero waste fashion design or better known by the acronym ZWFD has been widely studied and practiced by students, academics, and practitioners in the field of fashion that has interest in the issues of waste pre-production and its influence on the environment. ZWFD itself refers to the steps to produce apparel with the minimum waste from fabrics during the pattern making and cutting process. This research aims to examine how the concept of ZWFD can be implemented in the course of design and apparel production. Characteristic of the fabric used in this experiment is first identified in order to deliver the possible way to work with the fabric in a three dimensional form. Furthermore, the experiment process continues until a certain form and and a lowest waste percentage is achieved. The final result of this research is a garment with as much as seven different looks from one key pattern with two different pattern making methods, namely flat pattern cutting and draping. Keywords : Apparel, Draping, Zero Waste
Visual Analysis Of Children Books Illustration  As a Psychiatric Therapy Image
Conference paper

Visual Analysis Of Children Books Illustration As a Psychiatric Therapy

THE EFFECT OF DIGITAL MARKETING MIX  ON CONSUMERS PURCHASESINTENTION Image
Conference paper

THE EFFECT OF DIGITAL MARKETING MIX ON CONSUMERS PURCHASESINTENTION

Constructing Deliciousness Through Instagram:  The Aesthetics of Foodstagram Image
Conference paper

Constructing Deliciousness Through Instagram: The Aesthetics of Foodstagram

DEVELOPMENT POTENTIAL OF CATERING BUSINESS USING ONLINE MARKETING IN SURAKARTA REGENCY Image
Conference paper

DEVELOPMENT POTENTIAL OF CATERING BUSINESS USING ONLINE MARKETING IN SURAKARTA REGENCY

Visual Analysis Of Children Books Illustration  As a Psychiatric Therapy Image
Visual Analysis Of Children Books Illustration  As a Psychiatric Therapy Image
Conference paper

Visual Analysis Of Children Books Illustration As a Psychiatric Therapy

THE EFFECT OF DIGITAL MARKETING MIX  ON CONSUMERS PURCHASESINTENTION Image
THE EFFECT OF DIGITAL MARKETING MIX  ON CONSUMERS PURCHASESINTENTION Image
Conference paper

THE EFFECT OF DIGITAL MARKETING MIX ON CONSUMERS PURCHASESINTENTION

Constructing Deliciousness Through Instagram:  The Aesthetics of Foodstagram Image
Constructing Deliciousness Through Instagram:  The Aesthetics of Foodstagram Image
Conference paper

Constructing Deliciousness Through Instagram: The Aesthetics of Foodstagram

DEVELOPMENT POTENTIAL OF CATERING BUSINESS USING ONLINE MARKETING IN SURAKARTA REGENCY Image
DEVELOPMENT POTENTIAL OF CATERING BUSINESS USING ONLINE MARKETING IN SURAKARTA REGENCY Image
Conference paper

DEVELOPMENT POTENTIAL OF CATERING BUSINESS USING ONLINE MARKETING IN SURAKARTA REGENCY

Analysis of Visual Mascot Cimahi City with a Semiotic Approach C.S. Pierce Image
Analysis of Visual Mascot Cimahi City with a Semiotic Approach C.S. Pierce Image
Conference paper

Analysis of Visual Mascot Cimahi City with a Semiotic Approach C.S. Pierce

Marugame Udon An Analysis of Tenant and Stand\u002Dalone Restaurant Image
Marugame Udon An Analysis of Tenant and Stand\u002Dalone Restaurant Image
Conference paper

Marugame Udon An Analysis of Tenant and Stand-alone Restaurant

The Role of Interior Design Elements in Attracting K\u002Dpop Lovers at Mujigae Restaurants in Bandung Image
The Role of Interior Design Elements in Attracting K\u002Dpop Lovers at Mujigae Restaurants in Bandung Image
Conference paper

The Role of Interior Design Elements in Attracting K-pop Lovers at Mujigae Restaurants in Bandung

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Urban Legend Locations of Bandung City          Photobook Design Image
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Urban Legend Locations of Bandung City Photobook Design

The city of Bandung has night attractions related to urban legend. The object that has become an urban legend in the city of Bandung comes from famous myths and has meaning. Most urban legend objects are found in buildings that are cultural heritage buildings and historical heritage sites. The lack of detailed information and documentation that already exists has not been able to highlight the visual side and the absence of media specifically explaining urban legend objects in Bandung. From the formulation of the problem resulted in the purpose of the research is to design a media that aims to provide detailed information about urban legend objects in the city of Bandung by highlighting the visual side as well as documenting the buildings and historic sites in the city of Bandung using observation, interviews, questionnaires, literature study, as well as comparison matrix analysis and design theory such as book theory, DKV, photography, and printing. After getting the required data, the author designed as the initial goal so as to produce a medium of information in the form of a book as a photography-based reference on urban legend locations in the city of Bandung. Keywords Urban Legends, History, Photobook, Bandung City.
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Design Of Measles And Rubella Education Campaign And Prevention

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Semiotics Analysis on PT. TIKI Indonesia Advertising

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Ceramic Art in Indonesia

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Ceramic Art in Indonesia Image
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