Marketing strategy is a promotional tool that should be intregated periodically to achieve company goals, one of them in building brand image. The use of onlines social media, specially fanpage facebook is one way taht are currently popular in creating the company brand image. Fanpage Batu Night Spectacular (BNS) was chosen as the object of research because one of the Batu city's tourist fanpage has increased by massive fans. The number of sample that are used is 91 respondents. The data used is the primary data from a live interview and questionnaire then the secondary data is from the fanpage and documentation. Variable of using fanpage continuity and content fanpage are free variables. The result of this research are each free variables has a significant influence on the bound variable, brand image. The content fanpage being the most variable fanpage dominant influence in building the brand imageof BNS among fans. Suggestions for futher research are able to expand the range of variables such as layout fanpage and increase tourism visit.