This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of corporate image variable on consumer purchase decision; Significance of the influence of consumers image variable on consumer purchase decision; Significance of the influence of product image variable on consumer purchase decision; Significance of the influence of price variable on consumer purchase decision. The result of this research are : corporate image, consumers image, product image and price have significant and positive influence all together (simultaneously) on consumer purchase decision; corporate image have significant and positive influence on consumer purchase decision; consumer image have significant and positive influence on consumer purchase decision; product image have significant and positive influence on consumer purchase decision; price have significant and positive influence on consumer purchase decision.