Pengaruh Corporate Social Responsibility (CSR) Terhadap Citra (Survei Pada Masyarakat Yang Bekerja Di Pabrik Gula Kebon Agung Yang Bertempat Tinggal Di Daerah Kebon Agung Malang)
March 2014
Novi Nur Indah Sari

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Pengaruh Corporate Social Responsibility (CSR) Terhadap Citra (Survei Pada Masyarakat Yang Bekerja Di Pabrik Gula Kebon Agung Yang Bertempat Tinggal Di Daerah Kebon Agung Malang) Image
Abstract

This study aims to determine and analysis the effect of Corporate Social Responsibility (CSR) for Image. The variable in this study is the independent variable consists of Community Involvement, Making The Product That Can be Responsibility as a Sociality and Employee Relations and the dependent variable is the Corporate Image. This research is eksplanatory reseach. Sampling technique is simple random sampling. The sample in this study is a Public Working at PG Kebun Agung Staying Housed in Kebun Agung Malang area and the number of samples in this study a number of 69 respondents. Data collection techniques in this study are questionnaires and interviews. The analysis used in this study is a multiple linear regression analysis. The results showed that the concept of CSR is Variable Community Involvement, Making The Product That Can be Responsibility as a Sociality and Employee Relations simultaneously and partially significant effect on Corporate Image. Community Involvement variable is the variable that most large and dominant influence on the Corporate Image variable.

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  • Eye Icon 159 views
  • Download Icon 565 downloads
Metrics Icon 159 views  //  565 downloads