The development of business sector has come to the new era, which It grows quickly through the emulation of many companies including service company, trade company, or even manufacture company. This condition forces each company to adapt effectively. The higher level of customer's education indirectly makes the customers more critic or even smarter to choose the best choice. In this situation, the company can not only be focus on the product but also the customer's service must be noticed. If the customers are satiesfied with the service or the products, automaticly it affects the belief of the customers. The researcher used the expalanatory research with quantitative approach. In this research the researcher used three variable, variable X is Customer Relationship Management, variable Y1 is Customer Satisfaction, and the last variable Y2 is Customer Loyalty. There were 107 respondents as the sample of this research which was taken from the customers of GRAPARI TELKOMSEL Malang. The sampling technique used by the researcher was purposive sampling technique. The data classification used by the researcher was Questionnaire and the data analysis used was descriptive analysis and path analysis. Kеywords: Customer Relationship Management (CRM), Satisfaction, Customer Loyalty