The purpose of this research was to understand the effect of International brand image and product attribute toward purchase decision. This type of research used explanatory research., with a quantitative approach . The sample in this study amounts 102 people . Data were analyzed using multiple linear regression analysis. These results indicated that the International brand image and product attributes were together influence the purchase descision against Maybelline products. Exogenous variables used in this study was International brand image, product attributes and an endogenous variables in this study was purchase decision. The result of this study indicated that the coeficient of determination (R2) was 0,531. It meant that 53,1% variabel purchase decision were influenced by the independent variabel, namely International brand image and product attributes. These results indicated that the International brand image and product attributes were together influence the purchase descision. The other results pointed out that the International brand image and product attributes were partially influence on purchase decision. Maybelline is expected to maintain and improve service to the International brand image and product attributes because it has a dominant influence in influencing purchasing decisions, among which to increase the types of products both in terms of packaging and color choices of Maybelline products that will increase the purchase decision .