The high marketing performance of a firm could be resulted through increasingmarket share and sales volume. The high marketing performance could be achieved if afirm conduct an improvement by develop strategies such as product, price, promotion,distribution and service. These strategies done as effort to win competition.The product line strategy development, one of the issue to expand the member ofproduct line, is the way to describe relation system in which a firm could only exist anddefense if it has unique advantages. The product line development strategy that betterthan the same strategy of competitor, hope could increase sales volume and marketshare, and it would get market recognition as product performance and it also hasinfluenced in increasing firm performance (market performance)