Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Kepuasan Konsumen (Survei Pada Mahasiswa Administrasi Bisnis Fakultas Ilmu Administrasi Angkatan 2013 Dan 2014 Universitas Brawijaya Yang Melakukan Pembelian Paket Data Kampus)
Juli 6, 2017
Giardo Permadi Putra, Zainul Arifin, Sunarti Sunarti

Metrik

  • Eye Icon 6121 views
  • Download Icon 16698 kali diunduh
Metrics Icon 6121 views  //  16698 kali diunduh
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Kepuasan Konsumen (Survei Pada Mahasiswa Administrasi Bisnis Fakultas Ilmu Administrasi Angkatan 2013 Dan 2014 Universitas Brawijaya Yang Melakukan Pembelian Paket Data Kampus) Image
Abstrak

This research aims to describe the influence of product quality to purchase decision, the effect of product quality to consument satisfaction, the influence purchase decision on consument satisfaction. This is explanatory research with quantitative approach. The variables in this study include the product quality, purchase decision, and consument satisfaction. The study population is under degree business administration's students in Faculty of Administration who purchase Paket Data Kampus. The sample used in this study were 100 respondents drawn using purposive sampling and data collection methods using questionnaires. Analysis of the data used are descriptive analysis and path analysis. The results of path analysis showed that the product quality (X) have a significant effect on purchase decision (Z) and consument satisfaction (Y), purchase decision (Z) have a significant effect on consument satisfaction (Y). Based on the study findings are expected Telkomsel as owner Paket Data Kampus maintain and make more increase product quality of Paket Data Kampus are formed, in particular more increase product quality that shown have low scores in this study.

Teks lengkap
Show more arrow
 

Metrik

  • Eye Icon 6121 views
  • Download Icon 16698 kali diunduh
Metrics Icon 6121 views  //  16698 kali diunduh