The Effect of Tourism Seasonality on the Business of Le Balhamy Resort & Spa in Hoi an Vietnam
2017
Phan Thị Nhung Nguyễn Việt Tuấn

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The Effect of Tourism Seasonality on the Business of Le Balhamy Resort \u0026 Spa in Hoi an Vietnam Image
Abstract

Seasonality has made certain impact on  tourism business  activities ,and is the topic that is puzzling scientists and entrepreneurs in this field. This article is based on the influence of seasonality in tourism to research on  the status of the factors affecting the business activities at Le Belhamy tourist resort & spa in the province of Quang Nam - Da Nang. Based on comprehensive research methodology, statistical data and the  research papers on the same topics, the authors find solutions appropriate to specific characteristics and the situation of  resort le Belhamy. Through  flexible positioning strategies for seasonal target customers, it is necessary to develop specific product packages  in the rainy season, flexibility in attracting customers and quality assurance during peak season, to bring satisfaction for customers

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  • Eye Icon 287 views
  • Download Icon 3279 downloads
Metrics Icon 287 views  //  3279 downloads