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Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran Image
Journal article

Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran

With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products.
Perkembangan Sistem Peradilan Pidana Image
Journal article

Perkembangan Sistem Peradilan Pidana

Sistem peradilan pidana untuk pertama kali diperkenalkan oleh pakar hukumpidana dan para ahli dalam “criminal justice science” di Amerika Serikat seiringdengan ketidakpuasan terhadap mekanisme kerja aparatur penegak hukum daninstitusi penegakan hukum yang didasarkan pada pendekatan hukum danketertiban. Dalam literatur dikenal beberapa model peradilan pidana yakni CrimeControl Model, Due Process Model,Family Model dan Integrated Model.
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Pengaruh Perceived Value terhadap Behavioral Intentions melalui Kepuasan Konsumen sebagai Variabel Mediasi di Restoran Mr. Pancake Solo Paragon Life Style Mall Image
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Pengaruh Perceived Value terhadap Behavioral Intentions melalui Kepuasan Konsumen sebagai Variabel Mediasi di Restoran Mr. Pancake Solo Paragon Life Style Mall

The objective of the research are to analyses (1) effect of perceived value to behavioral intentions, (2) effect of perceived value to consumer satisfaction, (3) effect consumer satisfaction to behavioral intentions, (4) effect of perceived value to behavioral intentions, through consumer satisfaction as the mediating variable. Population on this research are all consumer of Hartono Life Style Mall in Solo Baru. The samples of this research consist of 100 responden, taken with convenience sampling. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis, the researcher uses the path analysis, meanwhile data processing in this research using SPSS program. The result reveals that (1) perceived value have significance effect to behavioral intentions; (2) perceived value have significance effect to consumer satisfaction; (3) consumer satisfaction have significance effect to behavioral intentions; (4) there is a significance direct effect of perceived value to behavioral intentions, through consumer satisfaction as the mediating variable. The conclusion of this research that all hypothesis are supported.
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