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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra\u002Db Image
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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b

This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of corporate image variable on consumer purchase decision; Significance of the influence of consumers image variable on consumer purchase decision; Significance of the influence of product image variable on consumer purchase decision; Significance of the influence of price variable on consumer purchase decision. The result of this research are : corporate image, consumers image, product image and price have significant and positive influence all together (simultaneously) on consumer purchase decision; corporate image have significant and positive influence on consumer purchase decision; consumer image have significant and positive influence on consumer purchase decision; product image have significant and positive influence on consumer purchase decision; price have significant and positive influence on consumer purchase decision.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan PT. Pattindo Malang) Image
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Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan PT. Pattindo Malang)

This study aims to determine the effect of work motivation and discipline on employee performance partially, and to determine the effect of work motivation and discipline on the performance of employees simultaneously. This type of research is explanatory research (explanatory research) with quantitative approach. The sample used by 82 respondents with saturated sampling technique. Data analysis techniques used in this research is multiple linear regression analysis, using the F test and t test. Results of multiple linear regression, showing work motivation significantly affect the performance of employees with t test 5.925> t table 1,990. Variable work discipline shows t value 4.651> t table 1,990 this means a significant influence on employee performance. Results of 50.605 F test > F table 3.112, that there is significant influence between the variables of Work Motivation and Work Discipline simultaneously affect the Employee Performance.
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Characterization in Ernest Hemingway\u0027s Hills Like White Elephants Image
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Characterization in Ernest Hemingway's Hills Like White Elephants

Agnes, Ading Pradani. 2014. Characterization in Ernest Hemingway's Hills Like White Elephants. Study Program of English, Department of Languages and Literature, Faculty of Cultural Studies, Universitas Brawijaya. Supervisor: Sri Herminingrum; Co-supervisor: Melania Shinta HarendikaKeywords: Ernest Hemingway, short story, character, characterization.Short story is a medium to deliver the message of the author's sense about what happened in society. Short story has the elements to reveal the author's sense and one of them is character. Character as a sign is used to reflect the existence of the person in order to build the reader's imagination, especially in the narrative text. Some of characters are presented by the author in direct or indirect characterization. Ernest Hemingway is a well known author who presents indirect characterization in his work. The characterization of each implicit character can be identified through the text in Hemingway's Hills Like White Elephants.The study of Hemingway's Hills Like White Elephants applies structuralismapproach as the grounding approach; generic form, and Roman Jakobson'smetaphor, and metonymy as the theories that are used to identify each character's characterization through the texts and dialogues. Information about Hemingway and some references about characterization are needed to complete the process of identification.The result of this study presents Ernest Hemingway's specialty in playing indirect characterization. In Hills Like White Elephants, Hemingway presents three indirect characters' characterization; the American, the Girl and the Woman.Each character has traits. First, the characterization of the Girl shows that she is aperson who is always pessimistic with her condition, stubborn and she can becategorized as an emotionally unstable person. Second, the American'scharacterization shows that he is fickle, egoist, and he is also an irresponsibleperson. The last, the Woman's characterization describes that she is a politeperson. For the further researchers, it is suggested to use historical approach inother Ernest Hemingway's works because most of Hemingway's works were fromhis experience during he spent his life in Europe by being the volunteer in WorldWar I.
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